What is a brand voice, and why is it important for your branding shoot?
Imagine your brand voice as the personality and tone that your business projects through its communication. It's the language you use, the tone you adopt, and the way you express yourself that reflects your brand's personality and values. Whether you're going for a playful and light-hearted vibe, an elegant and sophisticated approach, or a down-to-earth and authentic style, your brand voice sets the stage for your entire visual branding strategy.
Things like locations, props, wardrobe and colours will all be based on your brand voice and how you want your brand to be perceived.
There are a number of benefits of being clear on your brand voice before a shoot:
Establishing Consistency: Consistency is key in the branding game. By aligning your props, colors, and overall visual elements with your brand voice, you create a harmonious and cohesive brand experience. This consistency helps your audience recognise and connect with your brand instantly.
Conveying Brand Personality: Your branding photoshoot is your chance to visually tell your brand's story, capturing its personality and values. By selecting props, colors, and compositions that perfectly align with your brand voice, you're effectively conveying your brand's unique vibe. A playful brand might go for vibrant and energetic props, while a sophisticated brand could opt for classy and refined elements. It's all about making your brand voice visible in every frame.
Connecting with Your Target Audience: It helps you forge that deep connection with your target audience. When planning your branding photoshoot, think about how you can visually communicate your brand voice to attract and resonate with the right people. If your brand voice is all about natural and eco-friendly goodness, incorporate props and settings that reflect sustainability and nature. By understanding your audience and aligning your visual choices with your brand voice, you're building a strong emotional bond that leads to brand loyalty.
Differentiating from Competitors: In a world filled with competitors, standing out is crucial. Your brand voice becomes your secret weapon in the battle for attention. By infusing your branding photoshoot with visual elements that genuinely reflect your brand voice, you're creating a unique and memorable experience. Your photos will capture the very essence of your brand, effectively communicating what sets you apart from the rest.
There are no hard or fast rules on what your brand voice should be. Every business is unique and has their own values and personality. But to show you how this works for a branding shoot let's explore how different brand voice’s influences branding shoot decisions:
Playful and Lively Brand Voice
Let's say your brand has a lively and playful voice. We'll incorporate vibrant colors, dynamic poses, and energetic expressions in the photos. We might choose a location that complements this spirited vibe, such as a bustling city street or a vibrant outdoor setting. By aligning the visual elements with your brand's lively voice, we can create images that capture the essence of your business and resonate with your target audience. Consider using vibrant colors, whimsical objects, or interactive elements that evoke a sense of fun. These props can range from colorful balloons, confetti, or props related to games or activities. By infusing your photos with playful props, we capture the essence of your brand and create a joyful and engaging visual experience for your audience.
Sophisticated and Elegant Brand Voice
On the other hand, if your brand voice is more sophisticated and elegant, our decisions for the branding photoshoot will reflect that. We might opt for a more refined and polished setting, like a stylish studio or a luxurious indoor space. The color palette may consist of muted tones and rich textures, while the poses and expressions would be more poised and makeup would be more refined and polishes. This attention to detail ensures that the visual elements align with your brand's sophisticated voice, creating a cohesive and compelling brand image. Think about selecting props that align with luxury, such as ornate furniture, fine china, or elegant accessories. Delicate fabrics or different texture, like silk or velvet, can also enhance the overall ambiance of elegance. These props help convey a sense of exclusivity and sophistication, aligning with your brand's voice and appealing to a discerning audience.
Natural and Authentic Brand Voice
If your brand voice is rooted in authenticity and a connection with nature, maybe an outside shoot with different textures of nature would be a suitable location. think timber or stone walls, or maybe even the beach. Consider incorporating organic elements, such as plants, flowers, or rustic wooden objects. These props bring a sense of warmth and natural beauty to the photos, allowing your brand's voice to resonate with an audience that values sustainability and a close connection to the environment. Your makeup would be a bit more natural and we would use more organic poses.
One of the exciting aspects of a branding photoshoot is selecting props that enhance your story and reinforce your brand's voice. Props can be powerful visual tools, helping to convey your brand's values, personality, and unique selling points. Remember, the choice of props should align with your brand voice, but they should also be relevant to your products, services, or industry. For example, if you are in the culinary business, incorporating kitchen utensils, fresh ingredients, or beautifully plated dishes as props would be appropriate, regardless of your brand voice.
Ultimately, the brand voice serves as a guiding force throughout the photoshoot, influencing every decision we make, from location and styling to lighting and composition. By staying true to your brand's voice, we ensure that the visual representation aligns seamlessly with the way you communicate with your audience. This cohesiveness helps establish a strong brand identity, resonates with your target market, and sets you apart from the competition.
So, when planning your branding photoshoot, let's dive deep into your brand's voice and personality, and together, we'll create a visual narrative that speaks volumes about who you are and what your business represents.