Tips on looking your best for your Headshot.
Why you need a headshot
With the new age of social media, people are finding products and services online now more than ever.
This means that your first impression is no longer when the client steps through the door. If they've been on your social media or website, it happens well before you meet face to face.
A professional headshot is essential to convey your level of expertise and build trust with your potential clients at a glance. As company cultures shift and the way that we work has changed over the last couple of years, some businesses are looking to create a more relaxed and engaging culture, of which can be captured in your branding images.
And not to mention having a great LinkedIn profile picture.
Headshots can be used in a number of places including:
Social Media
Podcast covers
Website
Reports/Proposals
Email signatures
Marketing material
PDF's and downloads
Tips to look your best for your headshot
Hair
Dont get a drastic cut or colour right before your shoot. I suggest a waiting time of 2 weeks to allow the cut or colour to have a more natural look after a few washes.
A good blowdry at a salon could be a good idea if it gives you more confidence in front of the camera.
Trim any beards or facial hair so it is evenly groomed.
Makeup
We’re often asked if we recommend having a hair and makeup artist present for your session, and our answer is always, “it’s up to you.” You know your own makeup routine and abilities best.
We normally recommend makeup artists for people who barely wear any makeup or wear no makeup at all. If you have uneven or blotchy skin, you can never get your hair to sit right for a photo, or if you just want that extra bit of insurance for your photo session, then it might be best to arrange it.
Location
If you want to keep it neutral and basic, then a plain background might be best, perhaps even a photographer studio.
Alternatively, an outside location with more colour and texture could work well, depending on your brand and industry.
Preparation
All clothing should be clean, pressed and wrinkle-free.
I suggest ironing all of your clothes the day before and having all of your wardrobe and props (if using) all in one place so you don't leaving anything behind if you are running late on the day.
What to Wear
Alot of the the decisions about your headshot will depend on your industry, your brand voice and how you want to be perceived.
Generally I recommend what your client may expect to see you wearing should you be meeting face to face, and what you feel comfortable in. However there are some guidelines you can use to get you started.
Colours and Patterns
Block/solid colours are best. For more traditional portraits colours like Navy, Blue and Grey always look great.
In saying that don't shy away from bright colours as they can make an image pop. Patterns or prints can be a bit loud and distracting, so are best if under a blaser or jacket.
Avoid small stripes/pinstripes as they can create optical illusion (like moire') that we would like to avoid.
Please note that this is a guide only and clothing choice may vary depending on the individual's personality, and also the brand and culture of the company.
Best fit
Avoid loose clothing if possible, as more fitted stlyes are more flattering in photos.
Also be mindfull of puffy/loose sleeves as this can distract from your face and also make your arms appear bigger then they are. 3/4 sleeves are generally the most flattering for your body.
Personal Style
Of course you can consider these guidelines if applicable to you, however your own unique personal style should override these suggestions.
If you love patterns or bright colors, those are the pieces you should choose to wear, especially if you’re in the creative field.
For men, you can show off your personality with a special tie or bright colour shirt.